Heart Foundation • Jump Rope for Heart
Online Marketing & Re-Marketing Campaign 2017
www.heartfoundation.org.au/jump-rope-for-heart
www.parachutedigitalmarketing.com.au
In 5 weeks the Jump Rope For Heart campaign delivered 290 donations at a CPA of $14.55
The click to conversion rate was 6.2% (normal .25%)
Why it worked: Parents care about their kids and their future
Remind them of their own childhood
Put their children and what they want for them front and centre.
