Gunfight is an in-house new style agency based in London. They offer their clients a project-only creative service and are a partner of Award winning UK production company GreatGuns.
We were responsible for the direction en production of this introductory and were inspired to give the animation the look and feel of a graphic novel. Therefore, we searched for creative ways of putting it in a Western setting using all clichés such as vast, empty lands, an old dusted town with a saloon and the always-present swinging doors.

With each turn of a next frame, we wanted to visualize iconic elements on one hand and explaining the story of Gunfight in another.
We relished the opportunity to animate this project and if that wasn’t enough, our creative director took care of
To create the best effect throughout the film we combined 2D and 3D animation and we really tried to grasp the painted 2D feel by projection mapping. 
sound design and music.

Storyboard & Process
Agency: Artbox
Client: Gunfight

Concept & Animation: Woodwork Amsterdam
Creative Director: Marvin Koppejan
Managing Director: Balster van Duijn
Illustrator: Ingwie Boley
Producers: Sabine van Wechem & Julisa van Beek
3D Animation: Ernst Noort, Joppe Vos
2D/Lead Animation: Mathijs Luijten
Intern: Jason Joannes

Music & Sound Design: Marvin Koppejan
VO: Ray Winston

Gunfight - a Western style Brand Manifesto

Gunfight - a Western style Brand Manifesto

A western style manifesto for London based agency Gunfight


Creative Fields