Must Not Have
There are essentials. And quite useless products. An espresso cup for beer for example. As a task for the CCA Young Lions Competition (client: Hirter Beer) we created a merchandise concept, which actually turns the idea of merchandising upside down. The Must Not Have collection shows how easy it is to enjoy good beer — any frills are basically just superfluous.
Conclusion: Our unconventional idea turned out to be one of the Top 5 entries.
Submission for the CCA Young Lions Competition 2017.
Shortlist (Top 5) / Category: Design.