Must Not Have

There are essentials. And quite useless products. An espresso cup for beer for example. As a task for the CCA Young Lions Competition (client: Hirter Beer) we created a merchandise concept, which actually turns the idea of merchandising upside down. The Must Not Have collection shows how easy it is to enjoy good beer — any frills are basically just superfluous.

Conclusion: Our unconventional idea turned out to be one of the Top 5 entries.
Submission for the CCA Young Lions Competition 2017.
Shortlist (Top 5) / Category: Design.

© 2017
Thank you!
Must Not Have
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Must Not Have

Entry project for the Young Lions Austria Competition. Category: Design
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