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About

Brand identity development project for Shabu Nobu Jakarta.
Published:
Shabu Nobu
Shabu & Tempura Bar

Shabu Nobu is a japanese fusion restaurant in Jakarta. The restaurant specialty is shabu-shabu and tempura. Shabu Nobu considered by The Jakartans as one of must-try shabu-shabu restaurant and have been features in various publications.
Shabu Nobu created to follow the success of Sushi Nobu. Nobu Indonesia as the brand owner asked Jippy Rinaldi Studio to develop brand identity and manage food photography to be incorporated in its all marketing collaterals.
The logo illustrates a swirling soup in shabu pot. It was developed in such a way to give Japanese expression in simple and modern look and feel. The identity symbolizes warm, enthusiastic and dynamic spirits in serving the best for its customers.