The new Jazba brand was built on the idea of unlocking the unknown. The new brand promise of committing to one’s passion to achieve success required

a departure from Jazba’s earlier colorful brand persona to a more focused, spirited and edgy one.

To reflect the redefined vision and brand attributes of Jazba, Atif Aslam was chosen as brand ambassador. Atif’s persona and passion was a natural fit in Jazba’s new world.

To create revamped Jazba's look that really stands apart, we involved a great local painter Muhammad Younis Saleem to create oil paintings of Atif based on the shortlisted photos from the awesome still shoot we had done specifically for the relaunch. The paintings were later retouched to make them as close to the original photograph as possible while also adding a bit of drama. The result was an instant success!

Visual Treatment

Special SIM Card

Outdoors

Vertical Panels

Posters