Così Com'è

•

Category: TV & Print campaign
Client: Finagricola / Così Com'è
Agency: Pescerosso
Creative Director: Patrizio Marini

Art Director: Matteo Radice
Copywriter: Niccolò Lucchino
CdP: Mercurio

If we are all not the same is just because we didn’t grow up the same way. And some ways are better than others.

This is true for – almost – everything.

Starting from this concept, Così Com’è (a truly genuine food’s brand) had the chance to tell his own story, made of an important and not common value: the very unusual attention along the entire supply chain.

Così Com’è farming is unique to such an extent that it’s not simply a cultivation.

Through its new claim “Nessun altro cresce così.” (No one else grows this way.), the brand tells about its promise.

So, the yellow datterino tomato (the flagship product) became the absolute protagonist of an integrated campaign, where we see it through all the phases of its growing, told as it was a little child, until reaching the “mature age” when it’ll be ready to leave the farm.

The storytelling defines a print and TV multiple subjects campaigns, conceived as to follow – and tell – the supply chain’s timeline.