MAGNUM™ goes China.
Be premium and be different — it was a great pleasure to create and produce a modular promotion folder providing communicative support to Trinseo's new ABS production line in China.
Since our customer's material is intrinsic to many automotive applications offering high-quality haptics and aesthetics we decided to impress with a
minimalistic high-end look and various selected materials—feel the difference.
The custom-made ring binder is covered with Bamberger Kaliko Canoso, a high-class fine thread cotton fabric.
The front cover keeps closed due to the support of embedded magnets. Inside, a black coated D-shaped mechanism carries three different print modules.
These brochures are printed on different papers according to their content: basic corporate information, a product portfolio with technical details, and a photographic lookbook. We chose Gmund Colors (200 and 300g) for the covers and finished them with hot foil stamping and partial relief lacquer.
For the inside pages Plano Art (120g) and bvs matt white (200g) were the materials of choice.
Creative Direction
Laura Geisler, Steven Sasseville
Art Direction
João Ferreira
Photography & Product Shots
Guilherme de Bernardo S.
Editorial Team
Wolfgang Kraus, Kyra Groh
Project management
David Malmholt
Laura Geisler, Steven Sasseville
Art Direction
João Ferreira
Photography & Product Shots
Guilherme de Bernardo S.
Editorial Team
Wolfgang Kraus, Kyra Groh
Project management
David Malmholt
