The brief was to conceptualise an experience to bring together experienced and inexperienced trampers through Bivouac Outdoors. This research-based assignment explored the structure of brand identity within service-oriented brands, critically analysing how design can build an experiential, transformational & two-way relationship with a specific user groups. The final output was the idea of the Bivouac Adventure wall. An in-store digital display at which users may upload their experiences to the live wall and share with others in the hopes to encourage conversation between users in store.The aim of this brief was to explore how principles of transformation, experience and dialogue inform contemporary service strategy and communication design.
Photography: Sam David Smith
