Despite the fact that domestic violence generates a big number of deaths per year (1 every 5 minutes in the world – more than 80.000 per year aprox.), people often ignore it. To make note this huge number we put this situation out of context and equate it with one of the themes that generates more terror and news in the world: terrorism (40.000 deaths per year aprox.).
The intention is to make news of a subject that just a few speak, so we can save more kids.
ACHAP / Film / Bronze
ACHAP / Print / Bronze
Y&R Santiago
Executive Creative Director: Álvaro Becker, Francisco Cavada
Executive Creative Director: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Direction: Mauricio Muñoz
Copywriter: Cristián Montégu
Art Direction: Mauricio Muñoz
Account Director: Diego Fernandez
Account Executive: Diego Molina
Photography: Juan Velasquez
Retouching: Masai Art company
