As Creative Director at Stun Creative / Buster Design, I collaborated with the internal creative team to develop the Fusion TV Brand.  Fusion is a joint venture of ABC News and Univision who’s goal was to engage a new multicultural audience in the United States.



Developing the on air brand
A fresh color palate, unexpected use of typography and a strong vertical grid all worked together to create a graphics package that acted like an online news feed.

Logo Animation & Idents



Nightly News Show Open & Show Packaging



On Air Graphics Toolkit



CREDITS
MY ROLE: Strategy & Creative Direction
CLIENT: ABC News / Univision