Background: 
Advertising has been responsible for creating stereotypes; models based on beauty canons and standards of success and happiness. Just in Latin America, 73%º of the pictures in the image banks do not represent real people.
Idea 
An initiative that replicates the most stereotypical pictures of GettyLatam with common people. So when people who work in the communications industry search pictures in our image bank, they can choose between the typical picture with models and actors, or one with common protagonists, showing the real world, the real people in their campaigns.
The Real World / gettyimages
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