Midan Marketing wanted to reposition itself as THE meat industry specialists. They were exclusively the only marketing firm that fully understood the comprehensive meat channel, while being authorities in creative communications, public relations and market research. They desired a rebranding initiative, which would create opportunity to positively influence the industry and carry Midan Marketing forward into a rewarding future. 

 

Subsequent to the field research, I developed a new logo, color pallet, typography, capability icons and additional branding, which was fully implemented across all print and digital elements. 

 

The results of the rebranding ingenuity included the doubling of our staff within a two year period, increased revenues of 60%, and recognition on NBC’s Today Show.