Re-design of flour bag
Fagerås Kvarn is one of Värmlands oldest flour producing mill. Fagerås Kvarn needed help to re-design their already existing flour bag, their goal was to feature the ecological and qualitative feeling.
We created a flour bag that reflects their keywords. Hence, we chose to work on brown paper to further amplify the homemade feeling. The front of the bag contains illustrations of the different type of seeds the mill produces. We decided to keep the colors down to earth and only use beige and dark brown to further highlight an elderly feel. Simplicity and exclusivity is was our goal.
Collaboration with Amanda Winberg and Ninni Brandt