On-Air Rebranding: Netflix Channel
The channel that i've chosen for this assignment is on "Netflix" Channel. The design concepts are fairly simple with a minimalist approach in which I uses different kind of shapes and effects suitable for my concept. The main color used involve red which display the company's official color font and it symbolize the boldness of the font. Other secondary colors used are black and white as it can give a better contrast and are complimentary to one another especially with the primary color.
The structure flow of my network package are:
1. Station Ident
2. Show Opener
3. Classification Bug
4. Bug
5. Bumper
6. Lower Thirds
7. Snipe
8. Mortise
9. Lineup
10. Tag
11. Transition
1. Station Ident
For the Station Ident, I’m using a plugin which allow me to manipulate particle matters in 3D space. The plugin is called ‘Trapcode’ in which it functions to allow full control of particles according to own personal preference in which we can animate it in any ways that we like. For the particles background, I’m using an atom image create directly from After Effect software.
2. Show Opener
The show opener duration is around 20 seconds in which it will displayed the information about upcoming programs on Netflix.
3. Classification Bug and Bug
Classification Bug allow viewers to know whether the movie played are suitable for kids or not and what kind of genre it contains. It is also situated on the top left side of the movie while the bug are displayed on the right top corner of the movie.
4. Bumper
As for the bumper, I am using a series of shape and animate it accordingly. All the colors are in red except for the background because I want the text to be readable while still maintaining the concept.
5. Lower Third
For the lower third, I am using rectangle shape and the skew the position to 45 degree so that it will have slanted edges at the end. These shape are animated during the movie with different movement.
6. Snipe
The snipe displays on the current program and then transition to display the next program. The shape still follows the concept and are animated during the transition.
7. Mortise
For the Mortis, I used less shape in this part. The shape I used blended well with the background movie which I set it to “darker” so that it will blend with the shape accordingly. The font concepts are in white and red; white display the information while the red font means it is a brand new show on Netflix.
8. Lineup
Lineup uses different element, for example on the left side I used a rectangle shape white opacity turn down to 36%. The middle part shows the information such as date and the name of the series, while the right part shows the TV Network Logo and displaying information that includes date and day. The first information is animated with full opacity with the preview of the series on the left sides. After that, it will fade and turn on full opacity on the next information while displaying the preview of the series on the left side as well.
9. Tag
For tag, I used simple fade in and fade out transition displaying its official logo and the duration for tag lasted for around 3 seconds.
10. Transition
For transition effect, I’m using 3 kind of color such as light red, maroon and black. The effect for the transition from one scene to another is a wipe effect which I manually key in the position to be able to slide side-by-side.
SAMPLE SHOWREEL
