Semper AB is a popular baby food manufacturer in Sweden. ”Semper barn mat” translated to ”Semper baby food” naturally appeals to children in between the ages of 2 and 6 even though the company also produces tasty in-between snacks for teenagers and older.
The brief for this project was to create a new packaging for the current squeeze container and make it more appealing for an older age group. I decided to focus on women in between the ages of 30-50 and present this packaging as an easily accessible ”snack” you can bring with your on a workout.
Design-wise I knew that to attract the age group I wanted as my costumer, the packaging had to be simple and easy on the eyes, which resulted in this colorful but yet subtle design.