Full 2.40" trail and title sequence directed by Pete Candeland, scored by Elbow. This animation was used to open the BBC's exclusive coverage of the London 2012 Olympic Games
The 'Making Of' the music and the animation. The film was directed by Anton Corbjin of 'Control' fame. It ran on BBC Three and on BBC Sport.
The full length track that we commissioned Elbow to write for the BBC's coverage of the Olympics.
We created a TV spot that demonstrated how the online Olympics player worked. The BBC's Olympics coverage was the most digital ever with 106 million requests over the course of the games. In one 24 hour period traffic exceeded that for the entire coverage of the 2010 World Cup.
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6f9e7e43331625.560744b60ec41.jpg)
Posters
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5e708843331627.560744b564dff.jpg)
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/88677443331629.560747eab33a2.jpg)
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4a90a643331631.5607456b1ea72.jpg)
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/608f9243331633.560745ffc7fe0.jpg)
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d8bf1143331637.560744f478ba2.jpg)
Lightbox
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/29b3dd43332443.560744fee87cd.png)
We created rich media banners with dynamic data that linked through to events that were currently live online
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e041ce43331635.560744f66b8b7.jpg)
Album artwork for charity single download
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/963a0243331639.5607441b3ca7c.jpg)
Cover created for Olympic issue of The Radio Times
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7000c443333489.560748043c227.jpg)
We created graphics for the BBC website as well as a commemorative wallpaper for the UK public to download
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/73924443333491.5607442a89e79.jpg)
We created multiple sport animations for the BBC website
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/disp/30a58443334569.56074813e9c0d.jpg)
Some of the reaction on Twitter
![BBC London 2012 olympics RKCR Y&R title sequence Charlie Smith Charlie James Smith](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cdfe3243334571.56074437682f9.jpg)
And in national publications