BBC Olympics 2012 - Stadium UK
Full 2.40" trail and title sequence directed by Pete Candeland, scored by Elbow. This animation was used to open the BBC's exclusive coverage of the London 2012 Olympic Games
The 'Making Of' the music and the animation. The film was directed by Anton Corbjin of 'Control' fame. It ran on BBC Three and on BBC Sport.
The full length track that we commissioned Elbow to write for the BBC's coverage of the Olympics.
We created a TV spot that demonstrated how the online Olympics player worked. The BBC's Olympics coverage was the most digital ever with 106 million requests over the course of the games. In one 24 hour period traffic exceeded that for the entire coverage of the 2010 World Cup.
Posters
Lightbox
We created rich media banners with dynamic data that linked through to events that were currently live online
Album artwork for charity single download
Cover created for Olympic issue of The Radio Times
We created graphics for the BBC website as well as a commemorative wallpaper for the UK public to download
We created multiple sport animations for the BBC website
Some of the reaction on Twitter
And in national publications
BBC Olympics 2012 - Stadium UK
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BBC Olympics 2012 - Stadium UK

The Olympic games was set to be the biggest moment in the nations’ sporting history and our objective was to ensure audiences appreciated the val Read More
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Published:

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