The main target of HIC is people on the go.
Teens, young adults, young families, people looking to socialize.
Wether they are on a short-term trip or in for many months, they have one thing in common:
their main access to digital media is right in their hands, their mobile.

Therefore, we focused on making the whole experience as fun and and intuitive as possible on mobile.

- Destinations,
- memberships,
- discounts,
- bookings,
- magazine content,
- tips and advices,
- newsletter subscription;
 
everything had to be tagged and easily accessible at the tip of the finger.
Launch Date: May 2017
Client: Hostelling International Canada
Mandate: Redesign the User Experience and Interfaces of the HIC website, focusing on mobile.
Agency: CloudRaker
Creative Lead: Etienne St-Denis
UX & UI Designer: Andréanne Pesanr
Graphic Designer: Justine Cloutiner
HIC - Website redesign
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HIC - Website redesign

UX / UI redesign of the Hostelling International Canada website. The experience is mobile-first.
64
738
6
Published:

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