Festival of the Arts Event Campaign
Poster / Brochure / Mailer / Digital Signage
An assignment of the Visual Image class within the Sac State Design Program, I was tasked with developing a full campaign of printed and digital collateral for an event held by the University. The design process began by creating a logo for the event and laying out the double-sided poster. Then we moved into a broader application of the design elements to brochure, mailer, signage, and billboard. The poster (due to its size) was professionally printed. I printed crafted the brochure and mailer at home using a large format printer. My design was in the running of the top 3 out of 50 submissions but was ultimately not selected by the event coordinator.