GOYA INVITES YOU TO WIN BACK YOUR LATIN CHILD

One out of every four kids growing up in the U.S. is Latino. Their parents go through tremendous efforts in honoring their Latin culture at home. That’s why we decided to create a campaign about them, recognizing their efforts and letting them know that with Goya, they can continue teaching their kids that life has more than one flavor. As experts in Latin flavor, Goya wants to invite all Latin families living in the U.S. to get back part of their culture by cooking traditional recipes as well as encouraging them to try new Latin flavors.


Recognitions: 

USH Idea Awards 2017
Gold / Craft - Direction 

USH Idea Awards 2017
Gold / Craft - Casting & Performance 

USH Idea Awards 2017
Gold / Planning

USH Idea Awards 2017
Silver / Film 

Featured in Creativity's Top 5 





Kids Menu
Food at Home
My Friend Ashley





Credits:
Agency: Dieste 
Client: Goya Foods

Chief Creative Officer: Ciro Sarmiento
Head of Art: Gustavo Zapata
Associate Creative Director: Marina Cuesta 
Art Directors: Jesse Echevarría / Rocío Ramírez
Copywriter: Marta Matías