For the Italian alternative rock band Borderline, I wanted to create a fake product, an alcoholic drink, by paying attention to every detail:

the product naming, that refers to the EP's title, the packaging of the bottle and at least, the ad, whose visual is also the EP's front cover.

The back cover was realised by imitating the label on the back of the bottle: 

the nutritional values are replaced by the tracklist while the ingredients are replaced by the names of the members of the band.

The top of the EP is represented by the bottle cap.

The printed ad, affixed nearby the downtown music clubs, invited people to visit the website for further information on the drink, but actually, the website redirected to the band's Myspace page, where it was possible to listen to EP.

The style used in the visual is aggressive and trasgressive, in order to reflect the richness and the lyrics of the band.