ZOUKHROF is an Arabic word which means ornament and pattern. ZOUKHROF is a form of artistic decoration used in the Arab world since ancient times so far.
We used the word ‘ZOUKHROF’ to be our agency`s name because of its artistic and creative impact which represents the mission and vision of our agency.
ZOUKHROF is a multinational marketing and advertising agency located in Syria.
Mood board description
As the word suggests, the name ‘ZOUKHROF’ means ornament or pattern, so the board was based on Arabic ornament, calligraphy, decoration elements, and dynamic shapes.
LOGO concept
We used the Square shape which is the most used shape in Arabic ornaments and designed a wordmark inspired by the Kufi Square
font. and the flexibility part for the agency appears in the letters dots and their movement to the axes.
LOGOTYPE DETAILS
The Square Kufi font was used to inspire the logotype.
The Square Kufi font was used to inspire the logotype.
Logo Squares
It’s made of (14.25 * 10.5) squares size pattern with side size (X) and (X/2) space between every square and other.
It’s made of (14.25 * 10.5) squares size pattern with side size (X) and (X/2) space between every square and other.
Brand Colors
The colors of the brand are inspired by the colors which were used in the decoration of the old buildings in Syria (Black,White, and Beige).
The colors of the brand are inspired by the colors which were used in the decoration of the old buildings in Syria (Black,White, and Beige).
We've used the color black and white because they represent strength and elegance and we replaced the beige with yellow because it gives more creativity and modernity to our brand.
Logo System
The logo system is based on three main axes that come from the space between the letters and dots. And they take a horizontal and vertical status. The space between the axes is (2X,4.25X).
The logo system is based on three main axes that come from the space between the letters and dots. And they take a horizontal and vertical status. The space between the axes is (2X,4.25X).
Pattern System
The pattern concept is to use an Arabic ornament in a modern way. We use some of the ornament and we put dots in every intersection the shape has, so we got the first pattern then we can Double the pattern with any angle we want and use it with Square to have our final pattern.
The pattern concept is to use an Arabic ornament in a modern way. We use some of the ornament and we put dots in every intersection the shape has, so we got the first pattern then we can Double the pattern with any angle we want and use it with Square to have our final pattern.
THANK YOU!
