A new local restaurant and brand aimed at those with a love for the traditional markets, with a fresh twist.
Hook focuses on local and seasonal seafood from fishermen and purveyors who care as much about the health of our oceans as much as they do . Our goal was to display something classic, yet fresh with their new logo. The modern wordmark is a play on the brand's name, forming hooks with the letters, and the optional vintage fish illustration provides a vintage element. We paired this new logo with an ocean inspired color palette.
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