VILAMUSEU - Museu Arqueològic de Vila-Joiosa
Naming & brand
Naming & brand
The renaming from Museu Arqueològic de Vila Joiosa to Vilamuseu helps us convey the upcoming museum offer and the idea of the whole town becoming a museum in itself. With the integration of different writing systems, a single brand becomes a symbol of design for all. By presenting Braille as the written code of the sightless, the identity awakens most people's curiosity and is identified with accessibility. On the one hand, visitors who can't read Braille will relate its dots with the graphic representation of the routes the museum offers around the village – standout monuments will be represented by them; on the other hand, sightless visitors will be able to actually use it as they would normally do, in order to understand the museum's brand.
