Connecting the dots – Web to print and Franchisee Businesses
Web to print and franchisee businesses, have you been able to connect? Web to print technology has been driving printing industry for many years now. But, still its usage has been overlooked, and limited to printing and publishing shops and houses. Giving a thought over the capabilities of web-to-print, it suits many printing verticals and business models and can help in simplifying and automating different operational workflows.
While our team keeps on working on making our web-to-print solutions better and useful for every business, we discovered it’s the best suited software for businesses with franchisee network. The generic benefits of adopting a web-to-print solution such as of print ready output generation, automating operational workflow and MIS, keeping orders and sales reports in place, reducing manual interference and thus reducing manual errors are well known but still there’s more to it.
Some of the benefits which web2print provides exclusively for franchisee businesses are maintaining centralized repository of your marketing assets, personalization software, multiple franchise storefront management, managing brand consistency for franchisee businesses etc.
60% of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone.
A consistent brand is essential. Humans by nature crave consistency. Carefully monitor all aspects of your brand to ensure a client or potential client has a consistent experience.
Color increases brand recognition by up to 80%.
This one is the craziest of all statistics and is the reason why it’s important to have a consistent brand color palette.
Here are few ways in which a web-to-print solution helps franchisee businesses in developing and delivering consistent brand experience –
1. Multi-store Setup – Web to print solutions come with multi-store management. With single software, you can create as many franchise stores as you want and create role based users based on hierarchy for each franchise. You can even maintain rolling out different marketing materials like brochures, flyers, digital banners with exclusive offers and discounts and sales schemes for each franchisee store.
Suppose one of your franchisee is having more customer base and earning better profits, your franchisee owner can start loyalty program for its customers based on policies and norms. On the other hand, if your other franchisee is new or just operating on break even, they can go for some discounts and offers, rather than loyalty program. For both, you need different marketing deliverables, and web-to-print can help you in centralized management of requirements of all your franchise stores.
2. Central Repository of all Marketing Assets - Web-to-print application acts as a shared space for all your franchisee owners and their teams. Every time you rollout an offer or change your flyers or brochures, you just need to update them once in your web-to-print application with access to all franchisees. It also becomes easy to handle corrections and rework, as you just need to change your artwork once in design template, and message all franchise to download the new copy from their account. With role based access controls, different franchisees at various locations can access your creative in minutes, download and get them printed (if allowed, else order for printing) and can put them in usage. This saves time, efforts and costs involved in sharing such artwork with each franchise exclusively, maintaining the consistent copy across all communications, getting things printed at one location for brand consistency and then shipping it to every franchise etc.
3. Approval Management Workflow – Though there are many web to print solutions available in the market, best of them provide features of role based access controls.
With three types of user defined – franchise admin, direct order users and request order users, it’s becomes very easy to manage access rights and approvals.
1. Multi-store Setup – Web to print solutions come with multi-store management. With single software, you can create as many franchise stores as you want and create role based users based on hierarchy for each franchise. You can even maintain rolling out different marketing materials like brochures, flyers, digital banners with exclusive offers and discounts and sales schemes for each franchisee store.
Suppose one of your franchisee is having more customer base and earning better profits, your franchisee owner can start loyalty program for its customers based on policies and norms. On the other hand, if your other franchisee is new or just operating on break even, they can go for some discounts and offers, rather than loyalty program. For both, you need different marketing deliverables, and web-to-print can help you in centralized management of requirements of all your franchise stores.
2. Central Repository of all Marketing Assets - Web-to-print application acts as a shared space for all your franchisee owners and their teams. Every time you rollout an offer or change your flyers or brochures, you just need to update them once in your web-to-print application with access to all franchisees. It also becomes easy to handle corrections and rework, as you just need to change your artwork once in design template, and message all franchise to download the new copy from their account. With role based access controls, different franchisees at various locations can access your creative in minutes, download and get them printed (if allowed, else order for printing) and can put them in usage. This saves time, efforts and costs involved in sharing such artwork with each franchise exclusively, maintaining the consistent copy across all communications, getting things printed at one location for brand consistency and then shipping it to every franchise etc.
3. Approval Management Workflow – Though there are many web to print solutions available in the market, best of them provide features of role based access controls.
With three types of user defined – franchise admin, direct order users and request order users, it’s becomes very easy to manage access rights and approvals.
4. Direct Mailing Campaigns-- Email marketing and its benefits are known to all and is been regularly exercised by all businesses. Web to print can also facilitate your direct mailing campaigns as all your marketing materials are handy in web-to-print application. Each franchise just needs to login to their account, access the campaign and change the specific details, its ready to go to ones customers exclusively.
All in all, web to print provides immense benefits of maintaining and running franchisee businesses with brand consistency in their marketing efforts. While there are so many other challenges of maintaining physical locations, processes and people, you can leave the task of marketing and promotions part of your franchisee business to web-to-print software.
