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    Social advertising. Anti smoking.
Agency: Mercury 360
Copywriter: Cristian Scurtu
Art Director: Andrei Nedea
Photographer: Ola Bell

Problem & Solution:

-Hello, Anti Smoking Help Line. What is your bubu?
-My awareness hurts. It's too small.
-There there. I'll fix ya.
-With this poster that will work in press and outdoor: