This high energy, visually stimulating spot focuses on portraying Blue Force's ultra light-weight technology. The cinematography shows the sophisticated nature of the product, by visually supporting the high-end nature of the materials. The graphics have the role of bringing the technological and design benefits of each product to the forefront, and are the driving narrative of the piece.
The audio track for this spot is high energy and fast paced to portray to general atmosphere that these products usually are used in.
The image quality was made to look more like a nike commercial, to bring all the attention to the product and it's design.
There were 2 separate shoots for this project, one was a fast paced, short notice shoot that Tytan happened to get permission to film on an active Tarmac. This footage was then taken into post where the magic of sky replacements and color treatments where used to create a cinematic feel for this imagery. The second shoot was in the lot next to Tytan, shot at night with 2 large Arie lights to get the high contrast lighting as seen in the shots showing the 2 military men performing mag changes.
Hero image before color treatment.
Hero image after color treatment.
Example tarmac scene before color treatment and sky replacement.
Example tarmac scene after color treatment and sky replacement.
Credits:
Produced at: Tytan Creates
Client: Blue Force Gear
Executive Producers: Jim Stone, Roxy Stone, Scott Jacobs
Producer: Jim Wacker
Post Production Supervisor and Animator: Jessica Thomas
Sky Replacements by: Jessica Thomas and Leah Walker
Camera Ops: Luke Culleny, Roxy Stone, Jim Stone, Jessica Thomas
