In today’s world, we are very well-connected even when we are in different parts of the world due to the advancement of technology.
Technology made communication faster and easier. However, it made us lose the personal touch and emotions present in a handwritten letter. People in their 20s or 30s are greatly influenced by technology and they would have had more experience and friends that they might not have met for a very long time.
The objective of the campaign is to encourage them to send mails to friends they have not met for some time, through getting people to experience the feeling of receiving a mail and sending a mail.
In order to promote the campaign further, the participants were encouraged to post on social media with the hashtag #shareitsealitsendit to raise the awareness.
A letter set was designed and people were engaged to write letters for themselves or their friends and family.
-
Concept:
A personified postbox that is hungry for mails and love since people hardly send mails nowadays. A personality was given to the postbox to stir emotions in people, as if they could relate to it.
