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    ASOS Press Lookbook
I got brought on to ASOS to lead their first Digital Lookbook. A new platform for Press to request samples from the seasons collections, and a step away from traditonal printed Lookbooks. My role was to lead the design process, from UX/wireframes to design/art direction as well as overseeing the developement to final delivery. Also presented the Lookbook at ASOS Press day for international press.