Siwak is a natural toothbrush popular in the regions of Middle East, Africa, India but not so long time ago absolutely new to European consumers. Siwak is a product of dental care which can be used anywhere without necessity to brush your teeth with a toothpaste. The challenge was to introduce siwak to czech, slovak and hungarian markets. The solution was a vibrant brand story - about people who live a full life. Without boundaries, limits, restrictions.