MarketingCamp logo was a pro bono design effort. I collaborated with the MarketingCamp event team to brainstorm the logo concept. The concept pulled from several idea streams - the word "camp" evoking summer, carefree, balloons, blue sky; the word "marketing" evoking the hot marketing topic right now - social media built on cloud platforms - with it's exchange of ideas and dialog. Dialog balloons and clouds seemed appropriate.
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