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    Branding and packaging for Terremoto, a flavored tequila
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Terremoto
Terremoto (Spanish for “earthquake”) is a strong tequila-based liquor that features the unique flavors of Mexico: churros, jalapeño & lime, and Mexican beer. The bold monster-shaped label is instantly recognizable on the bar shelf, daring adventurous imbibers to try a shot. From the rough feel of the linocut-style label art, to the metal cap that doubles as a shot glass, and the embossing on the bottle, we used the whole package to convey a sense of south-of-the-border revelry, spontaneity and Mexican tradition.