Della Nonna is an authentic pasta and sauce brand passed down through generations, using the freshest ingredients imported from Italy. It currently features 3 products including tomato basil sauce, and pasta; rotini and fettuccine. Targeted to young adults, the design is kept simple and clean in order to grab their attention out of other pasta brands. The product information is shown clearly, guided by lines and a simple, almost abstract pattern is used to keep it fun and stylish. The intermixing of typefaces and focus of the colored pattern allowed a sense of playfulness but still kept clean and modern.
Mockups
After sketching out ideas and playing around with type setting and composition, I came up with a design that intermixed a sans serif typeface and a serif typeface. I put it in a mockup to put it into context and then printed it out to see what they would look like. I felt like it looked dull with the subdued patterns and so I explored more with the patterns and the type setting.
For the final design, I put more life into the patterns by giving it more color and dimension and felt like it worked out nicely as it would better suit the target audience. I also made the original sans serif typeface for the pasta name into a serif one to give it a more sophisticated and less sterile look and balance the use of sans serif and serif fonts.
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