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    Rahaf imagines herself as an old school adventurer - describing her work as an anthropologist and researcher as "going out into the last untamed … Read More
    Rahaf imagines herself as an old school adventurer - describing her work as an anthropologist and researcher as "going out into the last untamed frontier (the web) with all messy, unpredictable, crazy glory." For her corporate identity we imagined her as an early adventurer looking through the jungle and recording beautiful illustrations of rare and undiscovered birds in her travelogue. This was representative of how she would search through the internet and gather, analyze and record her research in her writings. When birds are airborne they have a 'birds eye view’ of the world and just like a bird, she is somehow able to put a whole world of information together and see it holistically.  Finally, birds are an international symbol of freedom and so by combining the old adventurers ink pen nib with the bird in the logo we really wanted to emphasize Rahafs freedom of thought and speech. The result was a cohesive visual identity that can communicate expertise without losing the touch of fun and adventure. Read Less
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R A H A F  H A R F O U S H

Strategist & Best-Selling Author
Corporate Identity Design
Rahaf imagines herself as an old school adventurer - describing her work as an anthropologist and researcher as "going out into the last untamed frontier (the web) with all messy, unpredictable, crazy glory."

For her corporate identity we imagined her as an early adventurer looking through the jungle and recording beautiful illustrations of rare and undiscovered birds in her travelogue. This was representative of how she would search through the internet and gather, analyze and record her research in her writings. When birds are airborne they have a 'birds eye view’ of the world and just like a bird, she is somehow able to put a whole world of information together and see it holistically. 

Finally, birds are an international symbol of freedom and so by combining the old adventurers ink pen nib with the bird in the logo we really wanted to emphasize Rahafs freedom of thought and speech. The result was a cohesive visual identity that can communicate expertise without losing the touch of fun and adventure.
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