121 Experiences is a firm that specialises in the experience design and ground activations. Their brief to us was that they are all about personalisation. They believe that every business relationship always starts one-two-one. And every solution they provide is always customised to the individual's / brand's needs.

Since every one-to-one experience is different and always changing, it was quite apparent that the identity could not be static. So, we went back with fluid brand identity system.