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    Vintage Grand Cru is an online wine merchant based in Hong Kong. We weren’t sure how to start on this logo as every kind of wine and wine relat… Read More
    Vintage Grand Cru is an online wine merchant based in Hong Kong. We weren’t sure how to start on this logo as every kind of wine and wine related logo has been done a million times. This was going to  be challenging and we wanted to do something unique and different. During our research we stumbled upon an article about food symbolism  during Chinese New Year Celebrations. There was no symbolism for  wine but we did find the symbolism of grapes: SYMBOLISM OF GRAPES wealth, abundance We found this interesting and started looking at other things with the same or similar symbolism.  We found and liked the: SYMBOLISM OF DEER wealth, long life It was exciting to us to think of the deer being a logo for a wine merchant instead of the typical wine glass, wine bottle, vine, grape or vineyard logos. It was something new and fresh and quirky. Read Less
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Vintage Grand Cru is an online wine merchant based in Hong Kong.
We weren’t sure how to start on this logo as every kind of wine and
wine related logo has been done a million times. This was going to 
be challenging and we wanted to do something unique and different.
During our research we stumbled upon an article about food 
symbolism 
during Chinese New Year Celebrations. There was no symbolism for 
wine but we did find the symbolism of grapes:

SYMBOLISM OF GRAPES
wealth, abundance

We found this interesting and started looking at other things with
the same or similar symbolism.  We found and liked the:

SYMBOLISM OF DEER
wealth, long life

It was exciting to us to think of the deer being a logo for a wine
merchant instead of the typical wine glass, wine bottle, vine, grape
or vineyard logos. It was something new and fresh and quirky.

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