The Disloyal 7
Even though Edinburgh, Scotland, is not a big city, it has one of the most distinctive and best coffee scenes in Europe. In 2016, seven independent coffee shop owners gathered together to discuss a possibility to promote the unique scene together. That is how The Disloyal 7 came to live.
The idea is simple. Instead of being loyal to a single cafe, a customer needs to visit all seven locations included in the card to receive a free coffee at the end of the tour.
I was approached by the cafe owners to design a simple card for The Disloyal 7. The idea for the logo was to combine a tamper and a portafilter with number 7. To emphasize seven different businesses involved in the card, and to make it stand out from other loyalty cards, we decided to make it heptagonal.