Just across the Potomac from Washington D.C. lies Alexandria, Virginia – a vibrant city steeped in history and brimming with culture and energy that make it a must-see for travelers in the region. Tasked with updating the already successful Extraordinary Alexandria brand, along with creating new material to showcase the city's historic King Street Corridor, we launched a new campaign led by a new ad and a refreshed visual direction showcasing the textures and motifs that form the rich tapestry that is Alexandria.