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SSG Food Market
SSG is a gourmet food market conceived by Shinsegae, South Korea's largest and most revered department store. Their goal was to create an immersive food shopping experience that equals that of Seoul's innovative retail stores. By engaging busy urbanites with the stories of local farms and producers who supply the store, we combined the spontaneity of the farmer's market with the sophistication of a boutique, to create a truly unique supermarket in South Korea.