Taro - a food marketplace for delicious, ethnic meals
Taro is a marketplace for healthy, authentic meals. Born in my aunt’s kitchen in Palo Alto where she found a great demand for local, authentic Indian food, my husband and I set out trying to help her set up the e-mail marketing, ordering and payment process. While helping her set up the business, we realized the need for a platform to support local chefs become food entrepreneurs easily, while helping people find healthy delicious food that makes them happy.
As a techie-designer duo, we built Taro and have empowered 50+ chefs to sell food to over 50,000 foodies in the Bay Area. Here’s what I focused on:
- Designed the company vision, brand, logo, style guide and messaging
- Led User research, UX and Visual design across all products, including the consumer facing app and website, chef web app (business) and driver (delivery) facing apps
- Everything else under the sun: social media marketing, email marketing, operations, chef relations and customer support