Ribena is a healthy blackcurrent beverage that mostly targeted at children, in order to create a unique and distinct solution for Ribena, I have changed the Tetra pack into a rounded shape and also redesigned the blackcurrant mascot with different characters and arranged them into Kaleidoscope patterns which is more cute, fun and refreshing visuals that can attract children’s attention.
Flavours
There are 3 flavours of Ribena which are orange juice, blackcurrant juice and apple juice.
Graphic Patterns
Applied different facial expression and characters to the mascots, then arranged them into kaleidoscope patterns.
Front and Back Panels
The kaleidoscope pattern is applied on both front and back panel of the packaging.
Side Panels
List of ingredients is on left side while Nutrition information is on right side.
Form of Packaging
Form of the Ribena Tetra pack is rounded, which looks similar to the shape of a blackcurrant and willl be more attractive. But the base will be remained as flat base so that it can stand firm.
