B R I E F
Required us to launch an existed ongoing event
in Malaysia for 2015, which Johor Bahru Classical
Music Festival were selected as a potential event.
JBCMF is not just an event that showcase classical
music it also an event that wanted youngster
to know more about classical music what gives
classical music its timeless quality? How do
musicians coexist and harmonise to create a
complete work of art? Explores how music from
hundreds of years ago can remain relevant today,
and celebrates its unique ability in inspiring people
from all walks of life to play, to listen, and to
imagine – together. Come together to enjoy music
from past centuries and civilisations attuned to
your perspectives and experiences, and let your
imagination run wild!

P R O B L E M
When comes to classical music it is a whole new
experience compare to others music, but why
youngster are getting lesser listening to classical
music? The problem is mostly classic music are
lack of exposure by making it to luxury and grand,
which Malaysia have very less event going on to let
people to explore. They wanted to try and know
more about it, but they just doesn’t dare to go by
perceive it as a luxury and expensive event.

S O L U T I O N
By able encourage more youngster to join Johor
Bahru Classical Music Festival, is by giving the brand
a younger and fresh approach towards it. A brand
that have balance between luxury and young.

T A R G E T 

A U D I E N C E
Youngster who love to learn more about classical music

T o n e & P e r s o n a l i t y
Young Fresh, luxury, trending, simple