A baby’s crib that simulates a car ride, so babies can sleep easier at home.

Every parent knows: nothing makes a baby fall asleep faster than the gentle movement and the soothing sound of a car engine.
With this insight in mind we’ve created Max Motor Dreams, a baby’s crib capable of accurately simulating the sensations of a car ride. The crib is controlled by a simple app that tracks the baby’s favorite routes as you drive, including the car movement, sounds, gentle vibration of the engine and even ambient lighting. The technology in the crib allows users  to reproduce all these features through the application.
Role/
 Concept, Art Direction

Client/
Ford

Agency/
 Ogilvy & Mather Madrid

Awards/
Gold Lion. Cannes Lions. International Festival of Creativity. Cyber Lions. Tangible Tech.
Bronze Lion. Cannes Lions. International Festival of Creativity. Mobile Lions. Connected Devices.
Innovation Lions Shortlist. Cannes Lions. International Festival of Creativity.  Applied Innovation.
Shortlist. Cannes Lions. International Festival of Creativity. Digital Craft Lions.  
Shortlist. Cannes Lions. International Festival of Creativity. Product Design Lions.
Shortlist. Cannes Lions. International Festival of Creativity. Mobile Lions.
Shortlist. Cannes Lions. International Festival of Creativity. PR Lions.
Shortlist. Cannes Lions. International Festival of Creativity. PR Lions.
Bronze. Clio Awards. Product Design. Vehicles & Accessories.
Gold. El Sol. Festival Iberoamericano de Comunicación Publicitaria. Design. Product Design and Experience.
Silver.  El Sol. Festival Iberoamericano de Comunicación Publicitaria. Innovation. Product Innovation.
Bronze. El Sol. Festival Iberoamericano de Comunicación Publicitaria. Digital. Creative Data.
Bronze. El Sol. Festival Iberoamericano de Comunicación Publicitaria. Mobile. Mobile Apps.
Gold. El Ojo de Iberoamérica. El Ojo Innovation. Product. 
Gold. El Ojo de Iberoamérica. El Ojo Mobile. Technology.  
Silver. El Ojo de Iberoamérica. El Ojo Mobile. Use of Data.  
Silver. El Ojo de Iberoamérica. El Ojo Interactive. Use of Data.  
Silver. El Ojo de Iberoamérica. El Ojo Design. Product Design.  
Bronze. El Ojo de Iberoamérica. El Ojo Mobile. Applications. 
Bronze. El Ojo de Iberoamérica. El Ojo PR. Corporate Communications Actions.
4th Best Local Idea (Spain). El Ojo de Iberoamérica.  
2nd Best Advertiser of Spain (Ford). El Ojo de Iberoamérica.  
Gold. Art Directors Club of Europe. Interactive & Mobile. 
Bronze. FIAP. Production. Technological Production Techniques.
Bronze. Epica Awards. Product Design.
Shortlist. FIAP. Innovation. Innovation in Mobile.
Bronze. CdeC (Spanish Creative Club). Digital Innovation.
In Book. CdeC (Spanish Creative Club). Best Idea.
Gold. Inspirational. Technology/User Experience. Prototypes.
Silver. Inspirational. Technology/User Experience. Internet of things/Connected Devices.
Shortlist. Inspirational. Technology/User Experience. Mobile Apps.
Next to Watch 2017. Sitges NEXT. Festival of Innovation in Communication.
Winner. WPPED Cream Awards. Digital.

Max Motor Dreams
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654
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Published:

Max Motor Dreams

A baby’s crib that simulates a car ride, so babies can sleep easier at home. Every parent knows: nothing makes a baby fall asleep faster than th Read More
69
654
9
Published: