BARE OR BEAR?
In 1965, coffee connoisseur and explorer William Wilshire was exploring the lush Andes Mountains in search for some of the best coffee beans in the world for his unique roast. While on one of his adventurous expeditions, the explorer encountered a ferocious cougar ready to attack. Surprisingly, a bear leapt at the cougar to save the young explorer’s life. Forever grateful to the special bear who saved his life, Mr. Wilshire adopted the bear mascot for his Portland, Oregon coffee shop that he opened in 1970.