SFMOMA - Branded Product and Patterns + Packaging
PROJECT  To develop and design salable patterns and packaging for a suite of multi-dimensional products launched after the new branding of the museum targeted toward a younger audience. To create a complete story in the custom branded items sold in the Museum Store.

INSPIRATION  Geometry, tessellations, and architecture with modern colorways.

RESULTS  Best-selling patterns - geometric and blue multi-stripes

PROJECT  To design and develop elevated notebooks for artists, designers, and writers and translating SFMOMA's new brand identity onto 3D products.

INSPIRATION  The black and white notebook design is inspired by SFMOMA's architecture designed by Mario Botta adding a hint of optical illusion. The red multi-striped notebook pairs the brand's PMS Warm Red with a colorful yet modern graphic pattern to add a bit of fun.
PROJECT  Custom Branded Products

DESCRIPTION  By analyzing sales trends and audience metrics, I develop ideas for products that are salable and on-brand. I design the packaging, patterns, color themes and layout the artwork, as well as work with vendors to negotiate pricing, revise proofs and manage timelines.
SFMOMA - Branded Product and Patterns + Packaging
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SFMOMA - Branded Product and Patterns + Packaging

- Created a new suite of SFMOMA-branded items for the reopening of the remodeled and rebranded museum
4
96
0
Published:

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