立品繽紛利是封 | Leaping Creative 立品设计
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项目名称:立品缤纷利是封
设计: 立品设计 Leaping Creative
“發財立品”源於廣東俚語,寓意財德兼具的美好祝福。壹系列六款利是封,分別運用水波、新竹、煙花及風、燕、魚等傳統新春元素。設計概念來源於六個新年祝願:風生水起、步步高升、鵬程萬裏、春風得意、花開富貴、年年有余。利是封選用立品品牌色熒光紅、不同層次的藍色及燙金的大膽撞色組合。
The bold design of the set of red-pockets has its idea drawn from “發財立品”, a popular Cantonese saying during Chinese New Year that indicates the good wishes for both prosperity and integrity. We introduce the traditional elements of Waves, Bamboos, Fireworks, Wind, Swallows and Fishes, while adapting fluorescent magenta color together with gilding, with the intention of presenting a distinctive image of traditional red-pockets.