This is an European campaign for Statoil.
The idea behind these images is to visualize the Norwegian gas being converted into European electricity. The electrical sockets are being fed by gas pipelines. Below you will find the sketches for the concert, the glasshouses and stadium images.
Every landscape, suited to each subject, was photographed with the placement of a the pipelines and socket in the back of our minds. In the post production, we created the pipes and sockets, and integrated them with their surrounding environment.
Check out a shot video, showing the post proces of the Stadium image at the bottom of the page.
Agency: McCann Oslo
Creatives: Geir Florhaug / Frank Standal / Tone Humblen / Robert Radoli
Production: Big Schrimp / Unit
Post Production: Souverein
Photo Assistant: Nick de Leuw / Tristan Aschmoneit