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    Alt Court  Banque Nationale - Rogers Cup Sponsorship In 2016, the National Bank of Canada wanted to revitalize its sponsorship of the Rogers Cu… Read More
    Alt Court  Banque Nationale - Rogers Cup Sponsorship In 2016, the National Bank of Canada wanted to revitalize its sponsorship of the Rogers Cup – Canada’s premier ATP tournament. The objectives were to build awareness for the bank among millennials, without alienating other target groups, and to reinforce the association between the bank and the sport of tennis. We created a satellite event called ALT Court – an invitation-only gathering attended by well-known millennial influencers. Part nightclub, part art installation, and completely original, ALT Court was a high-tech, high-intensity happening where tennis conventions were revamped to create a unique experience using elements of design, branding,  art, fashion and music. Creative Direction - Marie-Élaine Benoît Creative Direction (Studio) - Guillaume Cardell Art Direction - Simon Chénier-Gaudreau, Sabrina Lévesque Graphic artist - Thierry Jeannette-Langevin Copy writing - Alain Forget, Thierry faucher, Joshua Lessard Agency - Sid Lee Read Less
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Alt Court  Banque Nationale - Rogers Cup Sponsorship


In 2016, the National Bank of Canada wanted to revitalize its sponsorship of the Rogers Cup – Canada’s premier ATP tournament. The objectives were to build awareness for the bank among millennials, without alienating other target groups, and to reinforce the association between the bank and the sport of tennis. We created a satellite event called ALT Court – an invitation-only gathering attended by well-known millennial influencers. Part nightclub, part art installation, and completely original, ALT Court was a high-tech, high-intensity happening where tennis conventions were revamped to create a unique experience using elements of design, branding, 
art, fashion and music.

Creative Direction - Marie-Élaine Benoît
Creative Direction (Studio) - Guillaume Cardell
Art Direction - Simon Chénier-Gaudreau, Sabrina Lévesque
Graphic artist - Thierry Jeannette-Langevin
Copy writing - Alain Forget, Thierry faucher, Joshua Lessard
Agency - Sid Lee