Brasserie New Deal, the first 100% organic micro-brewery in Quebec, asked us to design its nominative and visual identity for brand of beer. The new branding was to intrigue and communicate both the entrepreneurial spirit of the brand and its Montréal origins. We therefore relied on colors and typography that recalled the ancestors of Montreal beer, and symbols that evoked the city.

Creative Direction - Marie-Élaine Benoît

Art Direction - Olivier Valiquette

Designer - Alice Ware

Copy writing - Thierry Faucher

Photography - Thanh Pham