Ricardo Hiroshi Hirata's profile

Visual Identity + Branded Environments [LBS]

Ricardo Hiroshi Hirata
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apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
Apontador & Maplink

LBS Group is one of the leaders in location-based services in Brazil. 
In 2014 the company contacted Sowee when it realized that it was losing market to several competitors who brought innovative and modern proposals. It was clear that LBS's two main brands, Apontador and Maplink, urgently needed a repositioning.

We began our work with a market analysis that showed that, in fact, the two brands had stopped in time and were seen as outdated. Based on those perceptions, we sought to understand the essence of those brands to create a new way of expressing them through visual identity and physical spaces (branded environments).

In our creative process, we used the Explorer archetype to design spaces that symbolized a journey of discovery - the same feeling their users experience when using location-based services. To represent this "explorer", the environments have strong influences from brutalist architecture and the steam punk movement. 

Check the results below:
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
apontador maplink Startup tech company architecture branded environment visual identity Corporate Office brand experience architecture storytelling
Visual Identity + Branded Environments [LBS]
Published:
Ricardo Hiroshi Hirata's profile

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Ricardo Hiroshi Hirata's profile
Curitiba, Brazil

Visual Identity + Branded Environments [LBS]

Apontador & Maplink LBS Group is one of the leaders in location-based services in Brazil.  In 2014 the company contacted Sowee when it realized Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives